Bebelusha
Kindergarten
Kindergarten
2024
Brand identity
About project
The Bebelusha project is an educational startup focused on developing emotional intelligence, creative and communicative skills in preschoolers. The initiative, created by Natalia from Chelyabinsk, is aimed at identifying and unlocking the hidden talents
and potential of children at the preschool stage. Unlike traditional kindergartens that focus on academic skills, "Bebelusha" pays special attention to the emotional development of children, which contributes to their all-round personal growth
and successful socialization.
Not only a name and logo were developed for the Bebelusha project, but also a holistic ideology and brand positioning.
The name "Bebelusha", a combination of the words "Bebe" and "Lusha", emphasizes the children's orientation of the project and
is easy to remember. The logo includes stylized letters "B" turned into funny characters with horns and tails, which makes it attractive for children and parents. The brand's visual identity is done in joyful pink, lilac and ochre colors, creating a friendly
and creative atmosphere.
Various channels were chosen to promote the project, including social media, offline advertising and branded merchandise, videos, static advertising, board game and merch to help popularize the brand. Thanks to an effective promotion strategy and the creation of a recognizable image, the Bebelusha project received more than 150 applications from parents during its first month of operation, demonstrating how an innovative approach to preschool education can become successful and in demand.
and potential of children at the preschool stage. Unlike traditional kindergartens that focus on academic skills, "Bebelusha" pays special attention to the emotional development of children, which contributes to their all-round personal growth
and successful socialization.
Not only a name and logo were developed for the Bebelusha project, but also a holistic ideology and brand positioning.
The name "Bebelusha", a combination of the words "Bebe" and "Lusha", emphasizes the children's orientation of the project and
is easy to remember. The logo includes stylized letters "B" turned into funny characters with horns and tails, which makes it attractive for children and parents. The brand's visual identity is done in joyful pink, lilac and ochre colors, creating a friendly
and creative atmosphere.
Various channels were chosen to promote the project, including social media, offline advertising and branded merchandise, videos, static advertising, board game and merch to help popularize the brand. Thanks to an effective promotion strategy and the creation of a recognizable image, the Bebelusha project received more than 150 applications from parents during its first month of operation, demonstrating how an innovative approach to preschool education can become successful and in demand.
